On these numbers the agent farming it should list around 1 a year, assuming we win 2% of the homes that turn over. Right now, that agent is nobody.
Every one of those sales is a listing, and it goes to whoever the neighborhood already knows. When one of them is yours, the $12K is yours too — no fee at closing, ever, and no share of it to us.
We have graded 342 neighborhoods in Charleston, SC. Here is where The Ranch sits among them.
Size
166th largest of 342 — a typical Charleston, SC neighborhood here has 642.
Turnover
301st fastest of 342 — the midpoint across this market is 4.3%.
Median list price
209th highest of 342 — the midpoint here is $453K.
The Ranch turns over more slowly than most of this market. That is a reason to judge it on the year rather than the quarter, not a reason to skip it — a slow neighborhood with one name on it still produces listings.
The agent, the brokerage and the neighborhood printed on this card are a sample. We won’t mock one up with your name on it before we’ve built your list — what you’re looking at is the real print file: the layout, the trim, and the words that go to press.
The first of every month, whether it was a busy month for you or not. You don’t approve anything, and there is no month where the card doesn’t go.
If we ever miss a month, that month is free. That’s a term, not an adjective — an absolute promise is only worth what happens when we break it.
Nothing is queued for The Ranch today — no agent holds it, so there is nothing to be running. That date is counted from today: we take about 10 days between a signature and a press run to build the mailable list, pull the just-solds, and put a proof of your card in your hands.
We ask for the full twelve months because that’s how long a neighborhood takes to pay back — and if you ever absolutely need to stop, just let us know.
Marketing the way it used to work: pick one neighborhood, show up every month, become the agent the whole neighborhood thinks of. We do the showing up.
Any one of these helps. Stacked, they compound — and the estimate above is a starting point, not a ceiling.