You already mail this neighborhood.
Then you do not need convincing that farming works. You need to know what the premium buys, and what you keep if you stop. Three things are what it buys: the neighborhood is yours alone, just-solds come out before every run, and a month never gets skipped.
Three things. That’s the whole list.
Print, postage and design are a commodity — we buy them in the same market you do, at the prices printed on this page. So the premium is not in the paper, and we are not going to pretend otherwise. Their prices below are the ones they publish, quoted as they publish them, with the page and the date we read it. If one has changed since, the number here is wrong and we want to know.
The neighborhood is yours alone
While you hold it, no other ListHook agent can mail an owner in it. Two agents mailing the same streets split the recognition and neither wins — and nothing in your own numbers tells you it is happening.
What the nearest alternative sells insteadWise Pelican’s PowerFarm is the closest product on the market to this one: draw a polygon, they build the owner list from property records, a card mails every month. Published price — “$500 per month for 500 properties, and each additional 100 properties adds $100”. That is a dollar a home a month at their entry size; you have probably already done that division. It is self-serve — you activate it in-app without talking to anyone — and none of it is yours alone. The word “exclusive” appears nowhere on their homepage, their PowerFarm page or their PowerFarm pricing page, and nothing in the product stops a second agent drawing a polygon over your streets next month.
Source: wisepelican.com/powerfarm/ and /products/powerfarm-pricing/. Read 1 August 2026.
Just-solds come out before every run
A card that lands at a house which sold last month tells the whole street you are not paying attention. Every file is checked against what has changed hands before it goes to print — every month, as a matter of course, and your price does not change because of it.
What that costs you elsewhereA printer prints the file you hand it. Wise Pelican’s headline print price is “$1.04 Each in Any Quantity” with printing, mailing and postage included and no minimum order — a fair price for printing, and it buys nobody who reads the file first. Run it yourself and that check is yours: pull what sold, match it against your list, re-upload, before the run, every month, forever.
Source: wisepelican.com/products/direct-mail-pricing-and-cost/. Read 1 August 2026.
A month never gets skipped
Not the month you list three houses, not the month you take a week off. The agents who win farming never skip a month. Yours never will — it goes out on schedule, you are not in the loop, and there is no month you have to remember. It is a compounding program, not a same-week lead source.
What that costs you elsewhereNothing bought by the piece has an opinion about whether you mail in March. DirectMail.io puts all-in postcard cost at $0.85–$1.50 a piece for programs under 5,000 pieces a month — the band a neighborhood-sized run falls in. Mail is a commodity and it is priced like one right across the category. The schedule is not a commodity, and the schedule is the part that pays.
Source: DirectMail.io, “How Much Does Direct Mail Cost in 2026? Per-Piece Pricing by Format and Volume”, published 21 April 2026. Read 1 August 2026.
That is the whole list. There is no fourth thing, and if those three are not worth a premium to you, run it yourself — you will be fine, and we would rather say so than take the money.
There’s no list price because there’s one price per neighborhood, set by how many single-family homes are in it. Name the one you want and we’ll work out your number and put it in writing.
Running it yourself, line by line
The honest comparison is not us against a lead site. It is us against your own list, your own print account and your own calendar — starting with the line that never appears on an invoice.
What it takes out of your week
Running it yourselfPulling the list, proofing the card, uploading it, paying for it, then chasing what actually shipped. Our estimate of that list is two to four hours in a month that goes smoothly. Nobody bills those hours; put your own number on them, because you know it better than we do.ListHookYou take the calls. That is the whole job.The owner list
Running it yourselfYou buy it or export it, then keep it current yourself — homes that changed hands, owners who moved, addresses that stopped working.ListHookWe build it and keep it current. That is part of the monthly job, and it is not yours.Design, print and postage
Running it yourselfA designer or a template, a print account, a postage account — and an invoice for each of them.ListHookOne monthly price. Design, print, postage and the data behind it are in it, and there is nothing else to buy.
The hours are the line most agents leave out when they price their own farm against ours. Two to four a month, every month, is not a rounding error at a producer’s hourly rate — and it is the one number on this page we will not fill in for you, because it is yours.
The two other things you could buy instead
Neither is the main event, and neither is a bad product. They are just not this one.
They print what you upload, and stop there
A print account buys printing, and a good one is very good at it. What it does not buy is a list that stays current, a file somebody reads before it prints, a schedule that survives your busiest month, or a neighborhood that is yours. Those are the three above, plus the list, and together they are the job.
You are buying an introduction, not a neighborhood
The same inquiry can be sold to more than one agent, you are calling someone who never asked for you, and the fee comes out of the closing. We are not publishing their numbers here because we do not have a current one we have read ourselves.
Ours: no fee at closing — ever. Founding agents keep that term for life, in writing. When a home we mailed lists and closes with you, every dollar of the commission is yours.
No competitor can buy his way onto your streets.
One agent per neighborhood. It is not an upgrade and there is no version of this without it. While you hold the neighborhood, no other ListHook agent can mail an owner in it — and that is a line in the founding agreement you sign, not a promise on a web page.
Nobody else in the category offers it, and that is not an oversight on their part. Their businesses run on selling the same map to as many agents as will buy it. Exclusivity would cost them every other customer on your street, which is exactly why the word is absent from their pages and why we can put it in a contract.
What happens to the neighborhood if you stop
A neighborhood takes about a year to start paying back, which is why the program is built for twelve months. That is not a reason to be cagey about what stopping looks like, so:
- Billing ends at the end of the month you have already paid for.
- Every response an owner already sent you is yours — it went to your phone and your inbox at the time.
- We hold your neighborhood for 30 days before we offer it to another agent.
- Finishing the twelve months is what earns the listing guarantee — stop early and it does not apply.
The guarantee itself, in full: Pay for 12 months and don’t get a listing that pays for your entire contract? We mail free until you do. Two conditions come with it: complete the full twelve months, and respond to routed leads within 24 hours.
Why we ask for the full twelve months, and the rest of the terms, are in the FAQ
Everything that comes with your neighborhood
No menu, no add-on, nothing else to buy. This is the list.
Every single-family home in your neighborhood, mailed under your name, every month.
The card designed, printed and posted for you — design, print, postage and the data behind it are all in the one price.
Your own page, set up before the first mailing: your photo, your contact, and a plain “what’s my home worth?” ask. No website project, no page fee.
A QR code on every card that takes the owner to that page — how a card becomes a conversation instead of a recycling-bin item, and how you start to see which owners are engaging.
Owner responses routed straight to you, with the property and the neighborhood context attached.
Real signals, real reasons: a sale down the street, a long-tenure owner, high equity. No black-box score.
Start with the one you already mail.
See your neighborhood's numbersOne monthly price, every postcard included — and founding agents never pay a fee at closing.