We make three: farm one neighborhood rather than a city, mail it every month rather than when business is slow, and mail all of it rather than a shortlist. Here are the studies and the numbers behind each one, including where they are weaker than we would like.
June 18, 2026 · Grant Eagon
Most owners are not moving this year — and the ones who are leave fingerprints: long tenure, deep equity, life-stage turns. The research behind knowing which door to knock on first.
Read the postApril 28, 2026 · Grant Eagon
Direct mail out-responds email many times over, and a card lives in the house for weeks, not seconds. But the real engine is repetition — the research behind why we mail the same homes every month.
Read the postMarch 12, 2026 · Grant Eagon
NAR data says 81% of sellers contact exactly one agent. Farming one neighborhood — instead of spraying a whole city — is how you become that one. Here is the research and the math.
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