June 18, 2026 · Grant Eagon
Predicting who is about to sell
Most owners are not moving this year — and the ones who are leave fingerprints: long tenure, deep equity, life-stage turns. The research behind mailing the few, not the many.
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The research behind the product.
ListHook is built on a few strong claims — farm one neighborhood, mail repeatedly, mail only likely sellers. These are the studies and numbers behind each one.
April 28, 2026 · Grant Eagon
It takes about seven touches
Direct mail out-responds email many times over, and a card lives in the house for weeks, not seconds. But the real engine is repetition — the research behind why we mail the same homes every month.
Read the postMarch 12, 2026 · Grant Eagon
Why top agents farm one neighborhood
NAR data says 81% of sellers contact exactly one agent. Farming one neighborhood — instead of spraying a whole city — is how you become that one. Here is the research and the math.
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