Press and media kit
Everything you need to write about ListHook without emailing us first — and our contact details for when you would rather.
ListHook is pre-revenue and is signing its first five agents. There are no customer results, no testimonials and no case studies yet, and none are implied anywhere on this site. If you need outcome figures for a story, we do not have them — we would rather say so now than have you find out at fact-check. What stands in for a track record is what we put at risk instead: founding agents pay nothing at closing, ever, and if twelve months do not produce a listing that pays for the contract, we keep mailing at our own expense until one does.
Boilerplate
Approved descriptions, ready to paste. The facts are identical in all of them; pick the framing that fits where it is going.
One line
Directory listings with a short field; the first line of a pitch.
ListHook runs a real-estate agent’s neighborhood farm for them — every single-family home in one exclusive neighborhood, mailed under the agent’s name every month, with the responses routed back to the agent.
Short — the service
General business directories, company profiles.
ListHook is a done-for-you geographic farming service for real-estate agents. The agent holds one named neighborhood exclusively; ListHook designs, prints and mails a postcard to every single-family home in it every month under the agent’s own name and branding, suppresses homes that have just sold before each press run, and routes every response back to the agent. One agent holds a neighborhood at a time.
Short — the problem
Real-estate and industry directories, where the reader knows the category.
Geographic farming works and almost nobody sustains it: the month an agent gets busy is the month the mail does not go out, and the compounding starts over. ListHook takes the farm off the agent’s desk entirely — one exclusive neighborhood, every single-family home in it, mailed every month under the agent’s name, with inbound responses routed straight back. Nothing to design, schedule or upload.
Short — the data
Technology and startup directories, launch platforms.
ListHook combines Census housing data and property-sale records to grade every neighborhood in a market on what a year of farming it is actually worth, then runs the mail program for the one agent who holds each one. Real events — a nearby sale, long tenure, high equity — shape what each card says. It is not a predictive score, and the method is published.
Full
Press releases, media kits, about-the-company footers.
ListHook is a done-for-you geographic farming service for established real-estate agents. Each agent holds one named neighborhood exclusively — while they hold it, no other ListHook agent can mail an owner in it — and ListHook designs, prints and mails a postcard to every single-family detached home in that neighborhood every month, under the agent’s own name, photo, brokerage and license line. Homes that have recently changed hands are suppressed before each press run. Every response is inbound: an owner scans a code, calls, or returns a reply card, and it routes to the agent with the property and the reason behind it. ListHook publishes the method behind its neighborhood figures, and publishes the industry’s real first-year response rate for farming rather than a flattering one. The company is pre-revenue and is signing five founding agents.
Who to talk to
One person runs the founding program — the same person who answers that number, proofs the cards and takes the calls. There is no press office to route around.
Written questions to [email protected].
What we can speak to
Subjects we can discuss with something specific to say, rather than a general opinion.
Why geographic farming fails in practice
The gap between farming working as a strategy and agents sustaining it — and why the failure is almost always a skipped month rather than a bad card.
What direct mail actually returns in year one
Why the response rates quoted in this category are usually house-list figures applied to cold neighborhoods, and what the honest range is.
Grading a neighborhood from public data
Combining Census housing counts with property-sale records to size a farm, including the failure modes — our own turnover figure was wrong for months in an instructive way.
Selling a concierge product before it scales
Building deliberately for five customers, and what that constrains: no self-serve pricing, no dashboard-first product, no growth before proof.
Publishing numbers you have not earned yet
Running a marketing site with zero customers and a rule against fabricated proof — no testimonials, no counters, no invented results.
Assets and sources
- Logo (PNG)
- Social card image
- How our neighborhood numbers are calculated — sources and arithmetic, if you want to cite a figure
- Competitor comparison — every rival figure carries a dated citation
Correct any of this and we will fix it. If a figure of ours turns out to be wrong, we would rather hear it from you than not.