On these numbers the agent farming it should list around 3 a year, assuming we win 2% of the homes that turn over. Right now, that agent is nobody.
Every one of those sales is a listing, and it goes to whoever the neighborhood already knows. When one of them is yours, the $15K is yours too — no fee at closing, ever, and no share of it to us.
The Ponds is bigger than most solo coverage areas. Most agents start with a smaller pocket inside it, sized on a call to the listings you want out of it; teams can take the whole neighborhood as a market exclusive. Either way it stays one agent (or one team) per area — talk to us and we’ll carve it honestly.
We have graded 342 neighborhoods in Charleston, SC. Here is where The Ponds sits among them.
Size
18th largest of 342 — a typical Charleston, SC neighborhood here has 642.
Turnover
68th fastest of 342 — the midpoint across this market is 4.3%.
Median list price
152nd highest of 342 — the midpoint here is $453K.
The Ponds is one of the larger neighborhoods in this market and one of the faster-moving ones. That is the most mail of any farm we run and the most listings in play at once — it is a real commitment, and it is the profile where consistency pays back soonest.
The agent, the brokerage and the neighborhood printed on this card are a sample. We won’t mock one up with your name on it before we’ve built your list — what you’re looking at is the real print file: the layout, the trim, and the words that go to press.
The first of every month, whether it was a busy month for you or not. You don’t approve anything, and there is no month where the card doesn’t go.
If we ever miss a month, that month is free. That’s a term, not an adjective — an absolute promise is only worth what happens when we break it.
Nothing is queued for The Ponds today — no agent holds it, so there is nothing to be running. That date is counted from today: we take about 10 days between a signature and a press run to build the mailable list, pull the just-solds, and put a proof of your card in your hands.
We ask for the full twelve months because that’s how long a neighborhood takes to pay back — and if you ever absolutely need to stop, just let us know.
Marketing the way it used to work: pick one neighborhood, show up every month, become the agent the whole neighborhood thinks of. We do the showing up.
Any one of these helps. Stacked, they compound — and the estimate above is a starting point, not a ceiling.