South of Broad · Charleston, SC · 1,005 single-family homes

1 of 1 · Open

74 homes sell in South of Broad a year.

On these numbers the agent farming it should list around 2 a year, assuming we win 2% of the homes that turn over. Right now, that agent is nobody.

The napkin math

Single-family homes1,005

Sold last 12 months7.4% turnover — steady, not boom-bust74

Median list price$3.0M

Your estimated listings a year, farming it2

Every one of those sales is a listing, and it goes to whoever the neighborhood already knows. When one of them is yours, the $90K is yours too — no fee at closing, ever, and no share of it to us.

How South of Broad compares

We have graded 342 neighborhoods in Charleston, SC. Here is where South of Broad sits among them.

South of Broad1 of 1 · Open

Talk it through →

Size

75th largest of 342 — a typical Charleston, SC neighborhood here has 642.

1,005

Turnover

64th fastest of 342 — the midpoint across this market is 4.3%.

7.4%

Median list price

3rd highest of 342 — the midpoint here is $453K.

$3.0M

South of Broad is one of the larger neighborhoods in this market and one of the faster-moving ones. That is the most mail of any farm we run and the most listings in play at once — it is a real commitment, and it is the profile where consistency pays back soonest.

III

The card that lands

Sample card · real print file

The agent, the brokerage and the neighborhood printed on this card are a sample. We won’t mock one up with your name on it before we’ve built your list — what you’re looking at is the real print file: the layout, the trim, and the words that go to press.

Front of the printed monthly card: a dark 6-by-9 postcard headed “Market Update”, with the neighborhood name, one oversized median sale price, three supporting numbers — homes sold, days on market, homes for sale — and the agent’s name, phone, brokerage and licence number along the bottom. — The front is the monthly card. On yours it carries South of Broad in the headline and that month’s real numbers for it — the same figures this page is built from — over your name, your phone, your brokerage and your licence. Ours is nowhere on it.

Mail face of the printed card: the agent’s return address, a short note signed by the agent, and a QR code captioned “See what yours could sell for”. The right half is left clear for the owner’s address and postage. — The mail face carries your return address, a short note signed by you, and a QR that opens a page under your name. The right half stays clear: the owner’s address, the postage indicia and the barcode are applied per piece at the press, so they aren’t in the design file.

The first mailing

If you signed today

First mailingSeptember 1, 2026

Then

Oct 1Nov 1Dec 1… 12 months

The first of every month, whether it was a busy month for you or not. You don’t approve anything, and there is no month where the card doesn’t go.

If we ever miss a month, that month is free. That’s a term, not an adjective — an absolute promise is only worth what happens when we break it.

Nothing is queued for South of Broad today — no agent holds it, so there is nothing to be running. That date is counted from today: we take about 10 days between a signature and a press run to build the mailable list, pull the just-solds, and put a proof of your card in your hands.

Who gets a card, and who doesn’t

Every single-family home in the neighborhood: Not a slice, not a scored shortlist — you can't be the agent a neighborhood knows to a shortlist.
Condos, apartments and multi-family: We mail single-family detached only. It keeps the card addressed to someone who owns the roof, and it keeps the numbers on this page honest — they describe the same homes we mail.
Homes that just sold: A just-sold owner isn’t moving again, and a "thinking of selling?" card two weeks after they closed is how a whole neighborhood decides your mail is automated. They come off the run before it prints.
What that does to your price: nothing: Your number is set once, from the neighborhood’s single-family count. Pulling a just-sold off a run doesn’t discount it and it isn’t billed by the piece — so nobody has to argue about a count at the end of the month.

VII

Two promises

Built for a Full Year

Farming compounds — we only take agents committed to 12 months of consistency. Pay for 12 months and don’t get a listing that pays for your entire contract? We mail free until you do. Two conditions: complete the full 12 months, and respond to routed leads within 24 hours.

No Fee at Closing — Ever

Founding agents keep every dollar of every commission. No split, no referral fee. Locked for life, in writing.

We ask for the full twelve months because that’s how long a neighborhood takes to pay back — and if you ever absolutely need to stop, just let us know.

VIII

Why this works

Marketing the way it used to work: pick one neighborhood, show up every month, become the agent the whole neighborhood thinks of. We do the showing up.

Postcards get read

NAR research backs what 25 years of real-estate publishing shows: physical mail gets opened, read, and kept in ways digital never is.

Seven touches build the name

Familiarity compounds. By the seventh card, owners know your name before they ever need an agent.

Top of mind takes the listing

Sellers rarely shop. When it’s time to list, the overwhelming majority call exactly one agent — the one they already know. Farming makes that you.

Signals, not spray

Context-aware signals — a sale nearby, long tenure, high equity — shape each card, so it speaks to the owner's situation instead of a generic "thinking of selling?"

Any one of these helps. Stacked, they compound — and the estimate above is a starting point, not a ceiling.

2 listings / yr

Estimated · farming this neighborhood

$90K

Per close · to you

Sold · 12mo

$3.0M

Median list

1,005

Single-family homes

The next step

Fifteen minutes with the person who’d run it. We walk the South of Broad numbers, show you the printed card, and give you a straight answer on whether it’s worth farming.

Grant Eagon

Founder, ListHook

(304) 993-0769

Talk it through — 15 minutes →

No fee at closing · Listing guarantee

All of South of Broad, exclusively yours — every postcard included.

There’s no list price, because there’s one price per neighborhood, set by how many single-family homes are in it. Ask and we’ll put this neighborhood’s number in writing.

We decline neighborhoods. If it isn’t worth farming, we’ll tell you that instead of selling it to you.

Estimate from RentCast listing/sale data for this neighborhood — not a guarantee of earnings.